SHOW ATTENDEE DEMOGRAPHICS
Median Age: 39
Male: 86%
Female: 14%
Median household income: $81,000
Occupation: Professionals - 62%
Retired - 15%
93% own at least one home
88% take 1 to 3 golf vacations each year
They average 30 rounds of golf each year
32% are first time attendees
53% have attended at least 3 times
Attendees' primary purpose in attending is to either look at the latest equipment or to find deals on equipment or both.
Attendees com from the following states:
Massachusetts 75%
New Hampshire 8%
Rhode Island 8%
Maine 4%
Connecticut 4%
Vermont 1%
BOSTON MARKET
Boston is the 7th largest U.S. market.Massachusetts has the 3rd highest per-capita income (after Connecticut & New Jersey).Boston is 3 market in total Effective Buying Income per capita.Boston residents are twice as likely as U.S. residents overall to earn more than $100,000 annually.
Statistics from U.S. Census Bureau and 2007 Claritas, Top 10 DMA Markets
SEAPORT WORLD TRADE CENTER
Produced by Paragon Group 197 First Avenue, Suite 150, Needham, MA 02494
Phone 781-237-5533 / Fax 781-237-0407
Copyright ? 2006 by Paragon Group, Inc. All Rights Reserved.
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