DEMOGRAPHICS
Boston is the 7th largest U.S. DMA with a total population of 6,204,680. It is the second youngest city in the country after Austin, TX. Massachusetts has the 3rd highest per-capita income of all the states.
Median Age: 31
Male: 69%
Female: 31%
Average household income: $79,146
Boston is #3 among the top 10 DMAs in motor vehicle and parts sales per capita.
Why people attend the Auto Show:
To check out the new car models: 30%
To comparison shop for future car purchases: 19%
To see a specific vehicle: 12%
93% of the Boston market has at least one car. One-third of the market have 3 or more cars. Almost half of the attendees are new to the show each year. 82 % of attendees feel that the Auto Show is helpful in deciding their next vehicle purchase.
Statistics from 2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA; 2007 Claritas, Top 10 DMA Markets
Attendees come from every New England state to visit the Auto Show. While 86% are Massachusetts residents representing every county in the state, 8% were attending from New Hampshire, 2% each from Rhode Island and Maine, and 1% each from Vermont and Connecticut.
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Phone 781-237-5533 / Fax 781-237-0407
Copyright © 2006 by Paragon Group, Inc. All Rights Reserved.
