DEMOGRAPHICS
Demographics of the Portland International Auto Show
Median Age: 39
Male: 56%
Female: 44%
Median household income: $77,464
Why people come to the Auto Show:
To see new auto products: 37%
In the market for a new vehicle: 27%
For the entertainment value: 27%
73% of attendees are repeat customers. 82% of attendees feel that the Auto Show is helpful in deciding their next vehicle purchase.
Produced by Paragon Group 197 First Avenue, Suite 150, Needham, MA 02494
Phone 781-237-5533 / Fax 781-237-0407
Copyright © 2006 by Paragon Group, Inc. All Rights Reserved.
