DEMOGRAPHICS
Demographics of the Portland International Auto Show
Median Age: 40
Male: 68%
Female: 32%
Median household income: $84,280
Why people come to the Auto Show:
To see new auto products: 37%
In the market for a new vehicle: 31%
For the entertainment value: 61%
48% of attendees are repeat customers. 82% of attendees feel that the Auto Show is helpful in deciding their next vehicle purchase.
Metro Portland Commuters:
Mean travel time to work is 23.1 minutes69% of commuters drive alone60% of households own two or more vehicles
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Phone 781-237-5533 / Fax 781-237-0407
Copyright ? 2006 by Paragon Group, Inc. All Rights Reserved.
