DEMOGRAPHICS
55% of Colorado's population lives within 25 miles of downtown Denver. The Metro Denver area has a population of 2.6 million people. It is the 9th fastest growing market in the country according to the U.S. Census Bureau.
Median Age: 34
Average Household Income: $79,124
Denver's average HHI is 22% above the national average (2005 Claritas).
Why people attend the Auto Show:
To see new auto products: 37%
In the market for a new vehicle: 27%
For the entertainment value: 27%
One-third of the attendees are new to the show each year. 82% of attendees feel that the Auto Show is helpful in deciding their next vehicle purchase.
COLORADO CONVENTION CENTER
Power...Performance...Style...Passion!
Produced by Paragon Group 197 First Avenue, Suite 150, Needham, MA 02494
Phone 781-237-5533 / Fax 781-237-0407
Copyright ? 2006 by Paragon Group, Inc. All Rights Reserved.
