Demographics

55% of Colorado's population lives within 25 miles of downtown Denver. The Metro Denver area has a population of 2.6 million people. It is the 9th fastest growing market in the country according to the U.S. Census Bureau.

Median Age: 34
Average Household Income: $79,124
Denver's average HHI is 22% above the national average (2005 Claritas).

Show attendees are:

• 68% male
• 49% married
• 69% homeowners

One-third of the attendees are new to the show each year. 82% of attendees feel that the Auto Show is helpful in deciding their next vehicle purchase.  51% plan to purchase or lease a new vehicle in the coming year.  62% would consider buying an electric vehicle within the next two years.  (2010 BGV Marketing Services)

Attendees come to the Auto Show to:

• view all the vehicle models in one location: 28%
• look without sales pressure: 45%
• see new model introductions: 36%
• learn new technologies: 34%
• compare brands: 35%
• compare pricing and options: 30%
• compare fuel economy: 23%