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Demographics

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Denver Auto Show:

  • 58% of attendees are between 25-54 years old
  • 68% are male
  • 45% are married
  • 43% earn $70,000+/year
  • 61% own at least one home
  • 68% hold college degrees
  • 51% plan to purchase a new vehicle in 3-12 months
  • 82% of attendees feel that the Auto Show is helpful in deciding their next vehicle purchase.
  • 62% would consider buying an electric vehicle within the next two years.

One-third of the attendees are new to the show each year.

Colorado Attendance By County:

  • 23.47% Arapahoe
  • 21.18% Denver
  • 12.88% Jefferson
  • 10.11% Adams
  • 9.35% Douglas
  • 4.19% Weld
  • 4.38% Boulder
  • 2.34% Broomfield
  • 0.33% Elbert
  • 11.77% Out of the area

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