Demographics

Denver Auto Show:

• 58% of attendees are between 25-54 years old
• 68% are male
• 45% are married
• 43% earn $70,000+/year
• 61% own at least one home
• 68% hold college degrees
• 51% plan to purchase a new vehicle in 3-12 months
• 82% of attendees feel that the Auto Show is helpful in deciding their next vehicle purchase.
• 62% would consider buying an electric vehicle within the next two years.

One-third of the attendees are new to the show each year.

Colorado Attendance By County:

• 23.47% Arapahoe
• 21.18% Denver
• 12.88% Jefferson
• 10.11% Adams
• 9.35% Douglas
• 4.19% Weld
• 4.38% Boulder
• 2.34% Broomfield
• 0.33% Elbert
• 11.77% Out of the area