Demographics
Median Age: 52
Male: 83%
Female: 14%
Median household income: $85,000
Occupation: Professionals - 62%, Retired - 15%
93% own at least one home
73% take destination golf vacations each year
69% plan to visit resorts that they met at the show
60% attend every year
75% make purchases at the show
26% are active weekly on Facebook
73% mainly play public courses
18% play semi-private courses
9% play private courses
Attendees' primary purpose in attending is to:
48% find bargains
30% test new products
17% find courses and resorts
5% instructions
Attendees come from the following states:
Massachusetts 75%
New Hampshire 8%
Rhode Island 8%
Maine 4%
Connecticut 4%
Vermont 1%
Boston Market
- Boston is the 7th largest U.S. market.
- Massachusetts has the 3rd highest per-capita income (after Connecticut & New Jersey).
- Boston is 3rd market in total Effective Buying Income per capita.
- Boston residents are twice as likely as U.S. residents overall to earn more than $100,000 annually.