Demographics

• 63% of attendees are between 25-54 years old
• 69% of attendees are male
• 59% are married
• 50% earn $70,000+/year
• 74% own at least one home

• 56% to see new model introductions
• 26% to purchase a new vehicle
• 18% for entertainment

Florida Attendance By County:

• 61.46% Duval
• 11.49% Clay
• 11.08% St. John's
• 3.3% Nassau
• 5.3%% Other

92.54% of attendees are Florida residents; 3.59% come from Georgia, and 3.86% come from other states.