New England Auto Show Demographics

Demographics

Boston is the 7th largest U.S. DMA with a total population of 6,204,680. It is the second youngest city in the country after Austin, TX. Massachusetts has the 3rd highest per-capita income of all the states and is the #3 market in total Effective Buying Income per capita. 29% of the market earn $100,000 or more compared with 19% nationally.

• Median Age: 31
• Male: 66%
• Female: 34%
• Average household income: $80,859

Boston is #3 among the top 10 DMAs in motor vehicle and parts sales per capita.

Why people attend the Auto Show:

• To check out the new car models: 30%
• To comparison shop for future car purchases: 23%
• For entertainment: 61%

93% of the Boston market has at least one car. One-third of the market have 3 or more cars. 92% of the market drive to work, spending an average of 28 minutes commuting each way. Almost half of the attendees are new to the show each year. 82% of attendees feel that the Auto Show is helpful in deciding their next vehicle purchase.

Attendees come from every New England state to visit the Auto Show.  While 86% are Massachusetts residents representing every county in the state, 8% are attending from New Hampshire, 2% each from Rhode Island and Maine, and 1% each from Vermont and Connecticut.

Statistics from 2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA; 2006 Research Director, Inc.; 2007 Claritas, Top 10 DMA Markets; Scarborough USA 2007.