Paragon Group handles all aspects of marketing the show from purchasing of media to securing local press coverage.
- Negotiation of rates and placement of print, broadcast, interactive, direct and outdoor advertising.
- Development and execution of an advertising campaign covering all types of media.
- Collaboration with local media on promotional opportunities.
- Writing and distribution of press releases and marketing pieces.
- Mailing of press kits.
- Coordination with local media for both advance and on-site show coverage
- Web show site creation and maintenance
- Facebook fan club site creation and maintenance
We are continually seeking out new media contacts, as well as researching the latest marketing channels.