At Paragon Group Exhibitions & Services our name says it all! We both own exhibitions and also manage and produce events for associations. Our team provides turn-key events and flexible, tailored services to meet show needs. We also specialize in offering services to organizations in developing new exhibitions as well as simply assisting in operational aspects for established shows and conferences.
Our services can range from consultation to a comprehensive plan, from conception to execution. Take a look at what we do best!
Marketing & Sales
Show revenues are comprised of many elements. We dedicate time to:
- Executing targeted sales campaigns for booth space sales and show program ads
- Creating and marketing tailored sponsorship opportunities. See a full list of current and past sponsors of our events.
- Developing new revenue sources
Overall, we do everything necessary to ensure the show’s fiscal success.
Event Planning & Management
Paragon Group sees every event through from start to finish. Services include:
- Rate, space and date negotiations with the facility
- Bidding, review and selection of general contractor and other vendors
- Development of floor plan; creation and distribution of an exhibitor manual
- Planning and coordination of VIP preview party and press day
- Procurement of insurance coverage for the show and association
- Conduction and analysis of attendee surveys
- Educational programming and entertainment features
- Arrangement of VIP lounge rooms and food requirements
Paragon also specializes in unique decor packages for both the show and VIP events, from preview parties to pre-show kick-off breakfasts.
Collaboration with Associations
Paragon Group combines the association leaderships’ industry expertise with our event management experience to develop a strategy for long-term success. These may include:
- Manage annual conference
- Manage events within events
- Assist in the launch of a new show
- Step in to support in an emergency
We provide post-show reporting and recommendations for future growth.
Media & Public Relations
Paragon Group handles all aspects of marketing the show from purchasing of media to securing local press coverage. Services include:
- Negotiation of rates and placement of print, broadcast, interactive, direct and outdoor advertising
- Development and execution of an advertising campaign covering all types of media
- Collaboration with local media on promotional opportunities
- Writing and distribution of e-mail blasts, press kits, press releases and marketing pieces
- Coordination with local media for advance and on-site show coverage
- Show website creation and maintenance
- Content creation on Facebook, Twitter, YouTube, Pinterest and other social media platforms
We are continually seeking out new media contacts, as well as keeping up with the latest marketing channels, technology and trends.
Financial Strategy & Accounting
Paragon Group knows how important a budget is to a Show and we are experts in developing an operating budget and sticking to it. We provide:
- Development of operating budget
- Projection of income/expense/profit
- Contracting and invoicing of all exhibit space
- Receipt of all space payments
- Banking, credit card and on-line ticketing activities
- Payment of vendor invoices
- Payment of building, city, state taxes on gate receipts
In the end, there is a detailed final financial statement and settlement of accounts.
Creative & Design
We design and execute:
- Sales and marketing pieces
- Official Show Program
- TV and radio spots
- Print ads, billboards and web banner ads
- Tickets, badges, posters, & discount coupons
- VIP preview party invitation packages
Paragon Group takes the utmost care in the bidding, review and selection of all agencies that work on various aspects of the Show. And this is just a sampling of the many projects that we are more than able to handle.
Special Events & Meetings
Paragon Group customizes each event to meet the show needs prior to and above and beyond the show floor. Services include:
- Negotiate hotel room blocks
- Arrange show meetings, including room rental and catering order
- Research and contract features and entertainment, including arrangement of lodging and travel
- Recruit and contract speakers
- Set-up audiovisual requirements, room sets, registration, and ticket process
- Implement attendee survey studies
We also arrange all aspects of preview receptions, press days, VIP lounges and award banquets from music to catering to trophy ordering.