Paragon Group handles all aspects of marketing the show from purchasing of media to securing local press coverage. Services include:
Media & Public Relations
- Negotiation of rates and placement of print, broadcast, interactive, direct and outdoor advertising
- Development and execution of an advertising campaign covering all types of media
- Collaboration with local media on promotional opportunities
- Writing and distribution of e-mail blasts, press kits, press releases and marketing pieces
- Coordination with local media for advance and on-site show coverage
- Show website creation and maintenance
- Content creation on Facebook, Twitter, YouTube and other social media platforms